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P&G's Pampers introduces upgraded diaper

Pampers' new diaper product / Courtesy of P&G KoreaBy Kim Jae-heunP&G Korea's Pampers diaper brand launched its latest diaper product helping babies to get a good night's sleep, the company said Monday. The new diaper, featuring an auto-fit waistband, is designed to wrap around a child's waist, bottom and front snuggly and comfortably to prevent any leaks at night.In addition, the product improved its absorption rate of any liquid by 10 times compared to its previous model. P&G also collaborated with the producers of popular animation character Pororo to be featured on the diaper, the first such collaboration by a local firm.To celebrate the launch of Pampers' new diaper, P&G Korea prepared a promotional video starring Pororo on the character's official YouTube channel. In the video, Pororo is wearing a Pampers' diaper and taking a trip to sound sleep. From Oct. 24 to 30, Pampers will sell its new diapers for a discounted price on Naver. Customers can get 4 percent of reserved points on the original price when they purchase one box of new diapers, and 6 percent when t

Oct 19, 2022By Kim Jae-heun
P&G's Pampers introduces upgraded diaper
Companies

Convenience stores expand fresh produce sections

A customer buys bean sprouts at a Seven Eleven store in Seoul, on June 14. Courtesy of Seven ElevenBy Kim Jae-heunConvenience stores are expanding their fresh food sections to attract more people living alone who want to purchase vegetables and fruits in small amounts, according to company officials Thursday.Fresh produce was not the main item sold by convenience stores as they are difficult to store and maintain for a long period of time. However, with an increasing number of one-person households and the growing accessibility of convenience stores, more and more people are shopping for vegetables and fruits there. In 2021, Seven Eleven launched a private brand called “Seven Farm” to supply fresh produce to its 1,300 convenience stores in the country. This helped Seven Eleven's sales in May and June last year increase three times compared to a year ago. The company plans to increase the number of specialty stores selling Seven Farm products to 2,000 within this year. “We have gained our customers' trust in fresh food products by launching our own brand and standard

Oct 19, 2022By Kim Jae-heun
Convenience stores expand fresh produce sections
Companies

Daesang expands food business abroad

A billboard on the American Eagle building in Times Square, New York City, screens Daesang's kimchi advertisement on Oct. 10. Courtesy of DaesangFirm runs kimchi ad in Times SquareBy Kim Jae-heunDaesang is speeding up its overseas food business expansion as it tries to generate more income outside Korea amid intensifying competition at home, according to company officials, Friday. After opening a large-scale kimchi manufacturing plant in the United States in March, it recently started promoting the Korean traditional side dish on a Times Square billboard in New York starting from Oct. 10. The company said it spent some 1 billion won ($700,084) on the advertisement and it will be screened a total of 6,720 times through Nov. 6.In the video advertisement, Daesang introduces the Korean traditional side dish as “Korean kimchi, now for everyone” and people from around the world share their experiences of it. “We have planned an advertisement for kimchi in Times Square to promote its authenticity (as a Korean traditional food), following a paper advertisement in The New Yo

Oct 19, 2022By Kim Jae-heun
Daesang expands food business abroad
Companies

Luxury shopping platforms encounter financial difficulties

Balaan posted an apology on its official website following the leak of customers' personal data on March 17. Courtesy of BalaanBy Kim Jae-heunBalaan, Trenbe, Must It and other online luxury shopping malls had flourished over the past two years during the raging COVID-19 pandemic on the back of so-called “revenge spending” by consumers who spent money on luxury goods since they were unable to travel abroad.However, as soon as the country showed significant signs of recovery from the pandemic and the government lifted travel bans, local luxury shopping firms saw their sales plunge.The platforms spent a tremendous amount of money on marketing in 2020 and 2021 to stay ahead of their rivals amid intensifying competition. They hired top actors like Joo Ji-hoon, Kim Hye-soo and Kim Hee-ae for their commercials to raise brand awareness and attract new customers. This led spending at all three luxury shopping firms to surpass 300 billion won ($214.5 million) last year. In particular, Balaan's gross merchandise volume in 2021 surged 51 percent year-on-year to 315 billion won.Howeve

Oct 19, 2022By Kim Jae-heun
Luxury shopping platforms encounter financial difficulties
Companies

Harim stays true to motto of making best foods with smart factory upgrades

An aerial view of Harim's chicken processing plant in Iksan, North Jeolla Province / Courtesy of HarimBy Kim Jae-heunHarim, the country's top poultry firm, is expanding its food business beyond chicken to instant noodles, instant rice and meal kit products produced at its renovated smart factories in Iksan, North Jeolla Province. In 2019, Harim spent 260 billion won ($180.5 million) to renovate its smart factory with state-of-the-art meat processing facilities. The company's goal is to produce the freshest chicken by completing the whole preparation process from slaughter to manufacture within 24 hours.The poultry firm currently holds the largest share ― 31.3 percent ― in the domestic chicken market, which it credits it to its differentiated meat processing technology. Unlike other poultry firms that use electricity to put chickens down before slaughtering them, Harim uses carbonic acid gas to prevent damage to capillaries in the meat. “If you shock chickens with electricity, it will leave bleeding marks on the meat and diminish its freshness. However, our 'gas stunning' techno

Oct 19, 2022By Kim Jae-heun
Harim stays true to motto of making best foods with smart factory upgrades
Companies

Global luxury brands expand restaurant business in Korea

By Kim Jae-heunLuxury companies are becoming serious about the restaurant business here, as a way to maintain their posh image and continue to attract attention from young, trend-savvy consumers, according to industry officials, Tuesday. Italian high-end luxury fashion house Gucci has opened Gucci Osteria restaurant in Itaewon, Seoul, where it serves dishes cooked by a Michelin three-star chef. A burger costs 27,000 won ($18.91) and a course menu ranges from 120,000 won to 170,000 won there. Despite its high prices, reservations for the restaurant were sold out four minutes after it opened.French luxury firm Louis Vuitton also opened a pop-up restaurant called Pierre Sang at Louis Vuitton for just one month in May and it was fully booked as soon as reservations opened up. Global K-pop band BTS member J-Hope's visit to the restaurant also played a key role in making it into one of the hottest places in Seoul.With this momentum, Louis Vuitton opened a second pop-up restaurant in the posh district of Cheongdam-dong, Seoul, in September. Despite most of its prices being in the 300,000-wo

Oct 19, 2022By Kim Jae-heun
Global luxury brands expand restaurant business in Korea
Companies

SPC Group opens Paris Baguette in London

People walk by a Paris Baguette store in London on Oct. 15. Courtesy of SPC GroupBy Kim Jae-heunSPC Group has opened its first Paris Baguette store in London as part of its plan to use the English market as a stepping stone to expand its bakery chain business in Europe, the company said Sunday. The food company's bakery chain in London opened on the first floor of Battersea Power Station located on the lower side of the River Thames, on Oct. 14. The former thermoelectric power plant was recently reopened after being renovated as a multi-purpose commercial and residential complex.Various global brands such as Apple, Gordon Ramsay Burger and Starbucks are operating their businesses there also. SPC Group said the next Paris Baguette store in London will open in the popular district of Kensington High Street next month.Currently, SPC Group runs the Paris Baguette chain in nine countries around the world. Among them, England has one of the largest bakery markets in Europe along with France and Germany. The UK bakery market's sales volume reaches 30 trillion won annually ($20.89 billion).

Oct 17, 2022By Kim Jae-heun
SPC Group opens Paris Baguette in London
Companies

SPC opens 9th Shake Shack restaurant in Singapore

People wait in line at Shake Shack's new restaurant in Bishan, Singapore, on Oct. 13. / Courtesy of SPC Group By Kim Jae-heunSPC Group opened its ninth Shake Shack restaurant in Singapore at Junction 8, the largest shopping mall in Bishan. The opening is the latest move by the food company in its campaign to expand its business into Southeast Asia, it said, Friday.After acquiring a license to run the U.S. burger chain in Singapore, SPC Group opened the first store in Jewel Changi Airport in April 2019. SPC Group Vice President Hur Hee-soo / Courtesy of SPC Group Bishan is a large residential complex located in central Singapore and Shake Shack's new restaurant is 324 square meters in size with 104 seats. “It is a notable achievement that we have expanded Shake Shack restaurants not only in commercial areas but also at shopping malls near residentia

Oct 14, 2022By Kim Jae-heun
SPC opens 9th Shake Shack restaurant in Singapore
Companies

Super-spicy Buldak ramen-flavored toothpaste likely to be recalled

Aekyung's controversial 2080 Hochi Toothpaste / Courtesy of AekyungBy Kim Jae-heunThe government is expected to order Aekyung to recall all of its controversial 2080 Hochi Toothpaste products, which the company introduced in collaboration with Samyang Foods' super-spicy Buldak Ramen, due to safety concerns, according to industry officials, Thursday.The Ministry of Food and Drug Safety (MFDS) said it will soon decide whether to advise the hygiene product maker to change the package design of its controversial toothpaste or make it recall the products. The ministry is concerned that Aekyung's 2080 Hochi Toothpaste could be mistaken for food by consumers, similar to the company's previous curry-flavored toothpaste that it collaborated with Ottogi on in 2020.“No person shall manufacture, import, store or display any non-drugs that are likely to mislead the use of them pursuant to Article 62 Subparagraph 10 of the Pharmaceutical Affairs Act for the purpose of selling them,” an MFDS official said. “We will leave everything open and review necessary measures.” Aekyun

Oct 14, 2022By Kim Jae-heun
Super-spicy Buldak ramen-flavored toothpaste likely to be recalled
Companies

LG Electronics CEO calls on employees to create winning brand

LG Electronics CEO Cho Joo-wan speaks during the online “CEO F.U.N Talk” event on Oct. 6. Courtesy of LG ElectronicsBy Kim Jae-heunLG Electronics CEO Cho Joo-wan held an online event called “CEO F.U.N Talk” with some 7,000 employees, Oct. 6, to urge them to build the company into a winning brand that customers are enthusiastic about, it said, Thursday. The event was the fourth time the CEO has met with his staff online to communicate with them. “In order for LG Electronics to be loved steadily over time and generations, we have to establish the brand with its own value and character. The two most important assets that we must maintain and develop for the company's future are 'people' and 'brand,'” Cho said. “We need to build stronger brands that people go wild for as their demands become more varied day by day.” The electronics company also shared the brand's orientation to provide “better lives for customers and better global environment through its innovative smart life solutions” with the employees. It set as the company'

Oct 13, 2022By Kim Jae-heun
LG Electronics CEO calls on employees to create winning brand
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