P&G's Pampers introduces upgraded diaper
Pampers' new diaper product / Courtesy of P&G KoreaBy Kim Jae-heunP&G Korea's Pampers diaper brand launched its latest diaper product helping babies to get a good night's sleep, the company said Monday. The new diaper, featuring an auto-fit waistband, is designed to wrap around a child's waist, bottom and front snuggly and comfortably to prevent any leaks at night.In addition, the product improved its absorption rate of any liquid by 10 times compared to its previous model. P&G also collaborated with the producers of popular animation character Pororo to be featured on the diaper, the first such collaboration by a local firm.To celebrate the launch of Pampers' new diaper, P&G Korea prepared a promotional video starring Pororo on the character's official YouTube channel. In the video, Pororo is wearing a Pampers' diaper and taking a trip to sound sleep. From Oct. 24 to 30, Pampers will sell its new diapers for a discounted price on Naver. Customers can get 4 percent of reserved points on the original price when they purchase one box of new diapers, and 6 percent when t
