Woowa Brothers to root out malicious reviews
An employee of Woowa Brothers walks into the comopany's headquarters in Songpa District, Seoul, in this undated file photo. YonhapBy Kim Jae-heunWoowa Brothers, operator of the country's largest food delivery platform Baedal Minjok (Baemin), has adopted a new review management policy based on the International Organization for Standardization's (ISO) newly enacted international covenant on online consumer reviews (ISO20488), according to company officials Friday. The move is designed to protect restaurant operators, as more and more consumers leave malicious or irrelevant comments about food or restaurant service.Woowa Brothers CEO Lee Kuk-hwanIt is the first time for a local platform to establish a review policy based on a global standard convention. The delivery platform operator conducted related research with Konkuk University's Digital Communication Research Center and set the three main values of its new review policy as “trust,” “protection of rights and interests” and “openness.”The company also included authenticity, accuracy, personal inf
