Food delivery service Baemin seeks to become e-commerce platform
Delivery drivers pose in front of Woowa Brothers' headquarters in Seoul in this 2017 file photo. Courtesy of Woowa Brothers By Kim Jae-heunBaedal Minjok (Baemin), Korea's largest food delivery platform operated by Woowa Brothers, is seeking to become a general e-commerce platform while further boosting its online food delivery business, according to company officials Wednesday.Baemin, which had posted significant sales growth during the 3-year COVID-19 lockdown, has seen its online food deliver service grow at a slower pace since early this year when the pandemic eased, including soaring food price inflation and falling demand for online food orders.According to the Mobile Index of big data platform IGAWorks, Wednesday, the number of Baemin's monthly active users (MAUs) fell 4.2 percent year-on-year to stand at 19.87 million in January.Baemin's quick commerce service “B Mart” and open market platform “Baemin Store” are Woowa Brothers' new growth engines. The B Mart
