Czech beer brand Kozel White gets global launch in Seoul
Senior brew master of Asahi Europe & International Kamil Ruzek, left, and General Manager of Asahi Europe Brand Korea Matthew Holmes pose with newly introduced Kozel White beers at the launch in Seoul, April 13. Courtesy of AEBK By Kim Jae-heunCzech beer brand Kozel, owned by Japan's Asahi, launched its new lager Kozel White in Korea for the first time in the world to test its product before taking it to other global markets, the company said Thursday. “I am happy to introduce Kozel White in Korea with much love and respect to the Korean beer market,” Matthew Holmes, general manager of Asahi Europe Brand Korea (AEBK ― exclusive local importer of Kozel), said during the press conference held in Seoul.“We recognize the importance of the Korean market as the global trend says 'if it works in Korea, it works in other parts of the world.' If the product is chosen by Korean consumers, who are picky about quality and services and sensitive to trends, it has a high possibil
