Less clicking as Koreans rethink US Black Friday
Just a few years ago, Korean shoppers would stay up past midnight to pounce on Black Friday deals from the United States. Now, many are closing their browsers instead. America’s biggest shopping weekend long served as a major online event in Korea, where direct overseas purchases once promised luxury goods and specialty items at bargain prices. But this season, the excitement is noticeably quieter. With the U.S. dollar still strong against the Korean won, even steep discounts are failing to translate into real savings. The currency gap is wiping out the price advantage that once made the process worthwhile, especially after international shipping fees and customs charges are added. “Even if an item is 40 or 50 percent off, by the time you convert it into won and add shipping, it’s no longer a deal,” wrote one user on Dealgong, an online community focused on overseas bargains and shipping tips. Black Friday sales of Ralph Lauren, a consistently popular brand among Korean consumers, also feel underwhelming this year. Its 30 percent discount on select items is not enough to spark pa