Mercedes-Benz continues to lead premium EV market
Mercedes-Benz EQS / Courtesy of Mercedes-Benz KoreaBy Kim Hyun-binMercedes-Benz Group AG initiated its transition from an "Electric first" strategy to an "Electric only" strategy in July 2021, emphasizing its commitment to continue leading in electric mobility and vehicle software while carrying on the founder's legacy. Mercedes-Benz's electrification is based on its "Ambition 2039" vision, which outlines a concrete and clear path for achieving sustainable mobility across the automotive industry.During an ESG conference in March, in which the company pledged an 80 percent reduction of carbon emissions from production processes by 2030, it reiterated its vision by stating, "There is no luxury without sustainability." The company also announced an investment of 1.3 billion euros ($1.4 billion) for electric and digital education for employees in Germany by 2030.Mercedes-Benz plans to develop EV platforms, establish next-generation batteries and new charging infrastructure and expand its EV production network. Particularly, Mercedes-Benz's EV lineup has already made significant advanceme
