Korean malls go all out on pet perks as 4-legged shoppers boost sales
As the Lunar New Year holiday unfolds, major department stores and sprawling shopping malls in Korea are rolling out expanded pet-friendly spaces and merchandise, seeking to draw more foot traffic and keep shoppers lingering longer by catering to a growing view of pets as members of the family. The shift reflects the rise of “pet humanization,” a consumer trend in which companion animals are treated much like people, and comes amid a steady expansion in pet ownership across Korea. As online shopping continues to erode the traditional advantages of brick-and-mortar retail, stores are emphasizing in-person experiences that encourage customers to linger longer and return more often — frequently with their pets in tow. According to the 2025 Korea Pet Report by KB Financial Group’s research institute, 5.91 million households, or 26.7 percent of the national total, were living with at least one pet at the end of 2024, up from about 18 percent in 2018. Nearly 15.5 million people — roughly three in 10 residents — now share their homes with companion animals. Sales of traditional hol
