INTERVIEW Social venture strives to open doors for deaf drivers
Coactus' ride-hailing service, Goyohan Mobility, hires hearing-impaired drivers. Courtesy of CoactusGoyohan Mobility seeks ride-hailing service platform for both disabled, non-disabledBy Lee Gyu-leeKorea's ride-hailing market is a tough industry to crack, especially with ardent taxi drivers who are ready to fight any threat to their jobs.Song Min-pyo, CEO of Coactus / Courtesy of CoactusHowever, the social venture, Coactus, strives to diversify the industry with its ride-hailing service, to provide job opportunities for people with hearing impairments and to create a platform that embraces both disabled and non-disabled workers. The company's service, Goyohan Mobility, which currently has about 110 hearing-impaired drivers, utilizes a proprietary software system to connect drivers and passengers by assisting their communication during the ride. “Goyohan” means “silent” in Korean.“It might be more difficult to use the service at first because of certain prejudices people might have against disabled people. But once it stirs up positive reactions from cust
