Metaverse hits TV biz: shows featuring avatars, virtual reality on rise
MBN's music show “Avatar Singer” invites artists to perform anonymously through avatars. Courtesy of MBNMusic, dating shows incorporate metaverse technologyBy Lee Gyu-leeMetaverse, a term referring to a fictional, immersive world facilitated by virtual and augmented reality (VR, AR) technologies, has been considered to be the next big tech trend over the past couple of years, especially with the COVID-19 pandemic opening up the contactless era.Many industries, ranging from gaming and social media to banking and retail, have been on their toes to implement the technologies and incorporate metaverse technology into their business. Expanding its presence, metaverse is now hitting the TV business, with networks running series that feature related technologies like virtual avatars and VR or AR.Local network MBN debuted a big-budget project, “Avatar Singer,” which began airing on Aug. 26.The new program, which prides itself as the first metaverse music show in Korea, invites recognized musicians to perform and compete with each other.But there is one twist: the musi
