Card firm battle intensifies between Samsung, KB
By Kim Bo-eunSamsung Card CEO Kim Dae-hwanSamsung and KB Kookmin Card are engaging in heated competition to become the No. 2 card firm after Shinhan, amid the leading company's shrinking market share.Shinhan's market share in terms of credit sales in the second quarter came to 21.33 percent, down 0.64 percentage points quarter-on-quarter. Shinhan has been the leading card firm among the seven local companies after integrating with LG Card in 2007, but has been seeing its market share fall since the fourth quarter of 2018.Kookmin Card took second place in the first quarter with a market share of 17.71 percent. It was the first time for Kookmin Card to come second since it became a separate entity from KB Kookmin Bank in 2011. However, the position was taken over by Samsung in the second quarter, which took up a market share of 18.16 percent. Both saw their market shares grow from the previous quarter. Samsung's market share in the second quarter was backed by earnings from corporate clients, growing 13 percent quarter-on-quarter.Meanwhile, KB Kookmin Card has been engaging in an aggre
