Overseas sales to go into double digits this year: Kakao
By Kim Bo-eunKakao said Thursday it expects sales generated overseas to account for double digits in the proportion of its total sales this year, as it accelerates growth in the entertainment content business."We expect to be able to show Kakao's sales being diversified to overseas sources this year," CEO Yeo Min-soo said in a conference call on the company's first-quarter earnings. “Global content businesses have shown performances surpassing internal goals and market expectations for the past few quarters and we have confidence in these businesses.” He added that the IT giant will make aggressive investments in global marketing and content this year.Kakao has identified entertainment content as its core source of revenue. In January, it integrated related affiliates KakaoM with KakaoPage to launch the new entity Kakao Entertainment, strengthening the business and making inroads into overseas markets. Kakao Entertainment controls KakaoPage's intellectual property rights to 8,500 original stories, including webcomics and web-based novels. The business already has a presen
