Samsung Electronics revamps business strategy in China
Korean tech giant launches special team to revitalize sales in ChinaBy Baek Byung-yeulSamsung Electronics has launched a special team to exclusively take charge of its businesses in China aiming to achieve a breakthrough in sluggish sales in one of the largest IT markets in the world, according to sources, Sunday. The new team will report directly to Vice Chairman Han Jong-hee, head of the newly merged unit for mobile devices and home appliances called the DX (Device eXperience) Division, the industry sources said.The team consists of two sections ― one supporting human resource management and marketing, and the other comprised of officials from the mobile device, home appliances, display and semiconductor divisions.“The move can be interpreted as Han directly seeking to create a turning point in China,” an industry official said. Samsung declined to confirm the launch of the team.China has been a key market for Samsung, accounting for the largest share of its total sales. In the third quarter, China accounted for 30 percent of the firm's total global sales, followed by t
