Korean game developers shift focus to India from China
A scene in an advertisement for Krafton's mobile version of online shooting game, “PlayerUnknown's Battlegrounds,” for the Indian market / Screenshot from Battlegrounds Mobile IndiaBy Baek Byung-yeulNCSOFT, Krafton and other Korean game companies are turning their eyes to India as the South Asian country is emerging as an alternative market to China, which has been prohibiting Korean games from entering, according to industry officials Monday.They said India is now considered a new market for Korean companies that put more focus on mobile games rather than console games, as the former have been gaining huge popularity with the improvement of the internet environment and rapidly increasing smartphone usage.“In recent years, few companies have received necessary licenses before launching new games in the Chinese market. The companies need to reduce their shares in the Chinese market ― which is blocked from launching new games ― as much as possible, and explore new markets. To that end, the Indian market, which has a large population and an increasing number of mobile
