Can Mercedes-Benz fend off challenge from BMW?
Two German luxury auto brands compete hard for top spot in 2022By Baek Byung-yeulHan Sang-yun, CEO of BMW Korea / YonhapMercedes-Benz and BMW are fiercely competing for the most-selling overseas car brand title in the Korean market. To make the year 2022 their year, the two brands said Sunday that they will focus on launching new models that are more luxurious with better performance. According to recent data released by the Korea Automobile Importers & Distributors Association (KAIDA), Mercedes-Benz sold 7,717 cars to top the list in October, followed by BMW with 6,754.Mercedes-Benz seems to have surpassed BMW, but things are different when considered on a yearly basis as BMW sold 64,504 from January to October, slightly more than Mercedes-Benz with 63,791. In percentage terms, BMW and Mercedes-Benz had similar market shares of 28.6 percent and 28.3 percent, respectively.When asked about their sales target for the last two months of the year, both officials from the two German luxury brands didn't share the specific figure, but answered that they are scheduled to launch high-pri
