Coupang aims to strengthen profitability through financial biz
Coupang's headquarters in southern Seoul / YonhapBy Anna J. ParkAs Coupang has decided to enter the financial industry, launching Coupang Financial earlier this month, market watchers view the move as an attempt by the e-commerce firm to secure a stable cash cow business. According to the Financial Supervisory Service (FSS), Coupang Financial, a subsidiary of Coupang Pay, registered itself as a specialized credit financial business on Friday, officially entering the country's credit financial industry. Coupang Pay holds a 100-percent stake in Coupang Financial.With capital assets of 40 billion won ($30 million), Coupang Financial meets the requirement for the specialized credit financial business, which normally requires capital assets of over 20 billion won. Market analysts expect that Coupang will be attempting to expand its financial services to a wider area of financial sectors and retail consumers, once it successfully operates providing credit loan services to Coupang's suppliers and store vendors. They forecast that Coupang Financial will follow the path of Naver Financial dur
