It's rewarding to be bald at Japanese bar

By Ko Dong-hwan

A Tokyo bar is generating a buzz for comforting customers with receding hairlines with discounts and extra drinks.

Akasaka offers 500 yen (about 5,000 won) discount coupons to customers the bar staff determine as “bald enough.’’

Balding customers who manage to bring four or more companions who share the problem of losing hair receive a free pint as well.

Yoshiko Toyota, the bar’s owner, came up with the bizarre marketing plan because she felt that balding men seemed more tired and depressed than others. Creating a welcoming environment for the mostly hairless has so far proven to be a good business.