Going green pays off!

By Pia Olsen Dyhr, Frank Jensen

The world needs a green transition. That is crucial to our children's and grandchildren's welfare and well being. In 2030, the world will have 3 billion more middle class consumers than today, which will put massive pressure on the Earth's resources and place serious strain on the climate and environment.

There is no way around a new growth strategy. We need a smart new growth strategy where we create jobs through