New Seven Luck Casino Gangnam Holds Promotions
By Do Je-hae
Staff Reporter
Grand Korea Leisure (GKL), the operator of the three Seven Luck Casinos in Seoul and Busan, held a promotional event for 180 VVIPs (Very Very Important Persons) from Oct. 23 to 24 with a game of baccara.
The event took place on the occasion of the recent expansion of the Seven Luck Casino Gangnam, the result of an 8.3-billion-won (about $7.1 million) investment. The addition includes five VIP rooms, an open hall with 19 gaming tables and over 13,550 square meters in space.
The first prize went to a Chinese-Korean, who took 500 million won in prize money. It is the largest amount awarded to an individual customer by the GKL.
"Marketing for VVIP is indispensable for the success of our facilities," Chung In-joon, GKL marketing director, said.
The GKL has established itself as the country's top casino operator, edging out competitors such as Paradise Walkerhill in terms of revenue and number of visitors.
The Gangnam branch has been the most successful of the company's three outlets, and is expected to provide more than half of the three casinos' 400-billion-won revenue projected for 2009.
The GKL is entirely owned by the Korea Tourism Organization and also has a casino at the Millennium Seoul Hilton hotel in downtown Seoul and the Lotte Hotel in Busan.