59th Non-Verbal Performance to Bring Hip Hop to Bibimbap Promotion
Korea is proud of its ``Nanta'' performance, as part of the Korean wave that has been appealing to foreign fans over the last few years. Now, a new edition of the non-verbal show will be in the forefront of promoting Korean food.
The new performance, ``Bibap Korea'' premiered Oct. 15 in the presence of first lady Kim Yoon-ok at the headquarters of the Korea Agro-Fisheries Trade Corp. (aT).
The 30-minute performance depicts the story of eight young cooks initiated into the secrets of cooking bibimbap, a signature Korean dish of rice mixed with vegetable, meat and chili sauce, from a cooking master in stomping beats of various cooking utensils as instruments, with a twist of hip hop spicing it up as break dance routines alongside beat-boxing as well as some acrobatic moves.
Bibap Korea is a product of a joint investment of aT, CJ entertainment and the Ministry of Food, Agriculture, Forestry and Fisheries as a means of ``infotainment'' ― contents combining information and entertainment.
The performance focuses on fostering images of the popular dish referring to a mix and harmony, well-being, dynamic and convenience, aT said. Head producer Choi Cheol-gi has previously programmed and directed well-known and acclaimed performances including ``Nanta'' and ``Jump.'''
Bibap Korea will be performed at various international events as part of hansik promotion, aT said.
``Bibimbap is a completely healthy dish, especially appealing to westerners who ingest fewer vegetables than Asians. We aim to make Bibap Korea a successful commercial performance like Nanta, as part of efforts to make bibimbap more popular globally,'' an aT spokesman said.