By Kwon Mee-yoo
Lee Soo-man, producer of S.M. Entertainment, gave a special lecture at Stanford University in California, Tuesday.
Lee, who founded the company, one of Korea's largest entertainment agencies, talked about business strategies for hallyu (Korean wave) at the Knight Management Center. More than 100 MBA students attended Lee's lecture, the entertainment agency said.
Lee introduced S.M. Entertainment's globalization strategies based on culture technology theories and how the agency led the Korean wave. The producer's son, John, 17, interpreted the lecture.
"The lecture was like a music video or a movie, combining Lee's speech with video clips of S.M. Entertainment's artists," a first semester student named Jason said.
Another MBA student Christin said, "Lee summarized how he succeeded in promoting hallyu and emphasized that we have to choose jobs based on what we have learned to achieve success, which made me look back on my life."
Lee is known as an expert in hallyu, especially in the field of K-pop. He founded S.M. Entertainment in 1995 and produced Korea's top groups such as H.O.T. and Shinhwa. The agency now houses artists such as TVXQ, Girls' Generaion, SHINee and Super Junior.
In March, he delivered a lecture to some 32 MBA students from Stanford visiting Korea as a part of the "Korea Global Study Trip 2011."
He also gave lectures to Harvard Business School students from 2006 to 2008 and was invited to the 2010 Harvard Asia Business Conference, while he gave speeches about global strategies of hallyu at the Massachusetts Institute of Technology and Johnson School at Cornell University.