Kate Moss to Model for GGPX
By Cathy Rose A. Garcia
Staff Reporter
British supermodel Kate Moss will be the new face for Korean casual clothing brand GGPX for its fall and winter ad campaign.
Moss did a photo shoot for the GGPX ad campaign in London last month. The ads will be unveiled in time for the fall and winter season.
GGPX describes its brand as having a glamorous, glittering, passionate and sexy concept. In the past, GGPX's ad campaigns featured Belgian model Elise Crombez and sexy Korean pop star Lee Hyo-lee.
It is not known how much Moss' contract with GGPX is worth. Moss is the second-highest paid model in the world, after Brazilian supermodel Gisele Bundchen. Forbes magazine estimated Moss earned an annual income of $9 million.
Moss, one of the world's most popular models, is known for her waif-like image. She is also a fashion icon, having helped popularize trends such as skinny jeans, ankle boots, denim cutoff shorts and waist-cinching belts.
After a scandal involving cocaine use in 2005, Moss has managed to make a comeback in the fashion world last year. She signed contracts for Louis Vuitton, Chanel, Stella McCartney, Burberry, Calvin Klein Jeans, Dior, among others. Moss was even awarded Model of the Year at the British Fashion Awards last year.
Moss is also making a foray into fashion design. She recently designed a collection with designer Katy England for British brand Topshop, which was well received by the public.