Playboy brings back nudity
Playboy April/March edition. / Yonhap
By Lee Han-soo
Nudity is returning to U.S. men’s magazine Playboy, starting from the March/April edition.
Nude photos were dropped in March last year.
Playboy’s new chief creative officer, Cooper Hefner, 25, the son of Playboy founder Hugh Hefner, said removing nude pictures was a mistake.
"Today we're taking our identity back and reclaiming who we are,” he wrote on his social media page.
"I'll be the first to admit that the way in which the magazine portrayed nudity was dated. Nudity was never the problem because nudity isn't a problem.”
The magazine is also reviving old sections including “The Playboy Philosophy” and “Party Jokes.”
Playboy, founded in 1953, had a circulation of 5.6 million copies in the 1970s.
But after the internet became easily accessible, circulation dropped below 700,000 last year.
The magazine's logo, showing a rabbit wearing a bow tie, is one of the world’s most recognized.