Baek Byung-yeul is a journalist at The Korea Times focused on cultural content, including films and cultural events in South Korea. You can contact him at baekby@koreatimes.co.kr to share your insights.
Recent Book
Hidden in Plain Sight
Jan Chipchase and Simon Steinhardt; Winner’s Books: 304 pp., 15,000 won
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By Baek Byung-yeul
As the economic trends shift from mass-production to the multiple lower-volume production, businesspeople are searching for profitable models to fit a diverse range of markets, each with different demands.
Jan Chipchase, the author and executive creative director of consulting company Frog Design, stresses that to be competitive in new marketsm, in-depth study about behavior is vital.
His book,“Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers,” sheds light on how ordinary people interact with products and services.
The authors’ process of coming up with their theories through worldwide travel and hints about finding hidden business opportunities, makes this book a worthwhile summer read that may be inspirational as well.
― Baek Byung-yeul