Recent book
Great Marketing Ideas
Ahn Ik-joon; Aone Books: 208 pp., 12,000 won
Ahn, who leads a marketing research institute, attempts to offer a distinctive new business self-help book in a market already overflowing with them. However, his blunt and fast-paced style fails to hide the fact that he fails to go beyond the realms of conventional wisdom.
Ahn, as countless other authors before him, claims that success of a project depends more on creativity, sense of purpose and execution rather than the size of the budget. And any project will be unable to reach its full potential without an effective marketing strategy.
Brilliant ideas are what attract customers, along with brand image. Corporate social responsibility activities are becoming increasingly important as well. In other news, the sun came up.
To his credit, Ahn offers some interesting ideas, such as creating adult-only restaurants with the food and interior based on the theme of sex and explores the possibilities of high-end restaurants opening at expressway rest areas.
―BAEK BYUNG-YEUL