Recent books

Pride ― Hyundai Card’s 50 Ways of Working

By Hyundai Card; Yiyaginamu; 319 pp., 13,000 won

Hyundai Card is a Korean credit card company which was established in 2001. In the last decade, it has emerged as the domestic market leader in premium cards and is one of the largest card issuers in the country.

This book is an introduction to the 50 ways of innovation behind the company’s brisk rise.

Ted Chung, CEO of Hyundai Card/Hyundai Capital, puts primary importance on having the right culture. He is a firm believer that innovation and creativity come from interaction among employees and keeping an open mind to new ideas.

Under his leadership, the company has often topped lists of desirable places to work.

The book carries pictures showing the fun designs of the headquarters.

Each chapter is about two pages long and touches on various topics from work methods to business etiquette.

The book would serve as good guidance for those who have just entered the job market, particularly for those working in big companies.

―Do Je-hae