Recent Books

Twitter Power

Joel Comm, Ken Burge; Wiley: 248 pp., $24.95

``Twitter Power: How to Dominate Your Market One Tweet at a Time'' written by Joel Comm is the first book devoted exclusively to harnessing the power of Twitter, the online micro-blog that allows users to broadcast their status to followers in 140 characters or less, for business.

This book is designed to help businesses make instant benefits from leveraging this social media phenomenon to reach consumers directly, build a brand, and increase sales.

The author teaches marketers how to integrate Twitter into existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers.

Of all the social media marketing tools available, the power of Twitter has yet to be properly harnessed.

The book is the result of extensive testing and participation in a social networking community, and is an important tool for any business that wants to keep up with the social media movement.

-Chung Ah-young