Bahk Eun-ji has been with The Korea Times since 2012, building a career across multiple desks. She began at the Business Desk, where she conducted in-depth interviews with key figures in Korea's corporate world. Later, she moved to the Politics & City Desk, focusing on education policy and social affairs. She later served as team leader of the digital content team, leading curation efforts on the newspaper’s homepage and reshaping print stories for social media audiences to enhance digital reach. Now back on the Politics Desk, she covers the National Assembly and the Ministry of National Defense, with a renewed focus on political developments.
Popular chef on new cooking show menu
Baek Jong-won / Screen capture from YouTube
By Bahk Eun-ji
Chef and entrepreneur Baek Jong-won will appear on a new cooking entertainment program, “The Three Kings of Baek Jong-won,” this month.
The show will air on Aug. 28 on SBS.
Three top chefs from different areas will join the competition under the title “Cook World Cup” on the program. Baek will be a “commentator,” and comedian Lee Hwee-jae a “caster.”
Baek’s popularity has risen through appearances on TV cooking show “House Cook Master Baek” on tvN and “My Little Television” on MBC.
Cooking shows have been mushrooming on public TV and cable channels since last year. But SBS has been sluggish in terms of entertainment shows. Many of its programs have failed to achieve popularity in the first half of the year. The focus is now on Baek to see whether his new show will help the broadcaster reclaim its glory.
Baek, 48, is CEO of several national restaurant franchises.