Nongshim recognized in Malaysia

By Park Si-soo

Korean food-maker Nongshim was named the best food brand in the Malaysian market.

The Seoul-based company said on Thursday it received the covetous title at the Brand Laureate Awards, a local brand awards hosted by the Asian Pacific Brands Foundation.

The annual event started in 2004 and previous awardees in the food category include Nestle, Coca-Cola and McDonald’s.

Nongshim officials said that the recognition is largely attributable to its exports of halal-certified products to the Islamic nation for years. The firm’s factory in Busan makes products in a way that is recognized by Islamic Law.

“The award is very helpful in promoting our brand in Malaysia,” a Nongshim spokesman said. The company has exported products to Malaysia since 1998. It aims to earn $4 million in sales there this year.