SM receives iF Design Awards

By Kim Ji-soo

SM Entertainment announced Thursday that it received four winning recognitions from “iF Design Award 2014” for products for its artists.

The leading talent agency won for “brand identity” in communications design for the super rookie group EXO, and for album packaging design for EXO’s first studio album “XOXO (Kiss&Hug), for Girls’ Generation’s third album “The Boys” and the group’s fourth album “I Got a Boy.”

This is the first time that a Korean entertainment company has won honors in “iF Design Award,” which is hosted by Germany’s International Design Forum. The awards evaluate the design itself, its completeness, innovative value as well as brand value.