Hyeri's birthday lights up Seoul with massive fan support from around the world
Hyeri / Xportsnews
Actress Hyeri celebrated her birthday in unforgettable style this week, receiving an overwhelming wave of support from domestic and international fans that transformed Seoul into a tribute to the actress.
On Monday, Hyeri’s fans — including communities from China and other global regions — marked her birthday with large-scale celebrations and promotional events across the city, generating buzz online for their sheer scale and creativity.
Across various online forums, images and videos surfaced showing the extent of the fan-organized birthday campaign. From key Seoul subway stations to major tourist attractions, fans rolled out massive digital billboard ads, themed subway cars and even cafe collaborations.
Lightbox birthday ads were spotted in major subway hubs such as Jamsil Station and Gangnam-gu Office Station. Electronic billboard ads were also launched at other heavily trafficked stations including Jongno 3(sam)-ga, Jonggak, City Hall, Seoul Station, Sinchon, Konkuk Univ., Sadang, and Myeong-dong. Notably, a special themed train on Line 2 featured Hyeri’s image and message, drawing attention from commuters.
In popular areas like Hongdae, Gangnam, and Samseong, building exteriors featured artistic ad wraps, while a four-sided digital board lit up Hongdae. Apgujeong Rodeo’s iconic column screens and the Gangnam media pole district also displayed large birthday ads.
One hotpot restaurant in Myeong-dong was entirely decorated with Hyeri’s birthday decorations, turning the space into a festive tribute. In Hongdae, a birthday cafe offered fans a place to celebrate, and a photo booth ad at Ewha Womans University offered another interactive experience.
Hyeri's birthday celebrations and promotional events by fans / Courtesy of Sublime
The campaign extended beyond traditional media. KTX train TV ads delivered birthday messages nationwide, while CGV movie theater kiosks and select convenience stores in Seoul displayed her birthday greetings. Ads even appeared on airport luggage scale screens at Incheon and dual-screen displays at Gimpo, ensuring maximum visibility at major transport hubs.
Hyeri’s birthday messages were also featured in top women’s magazines and on large outdoor LED screens in central districts like Myeong-dong, Gangnam and Hongdae, underlining the impressive scale and organization of fan efforts.
These tributes reflect Hyeri’s growing global popularity. She recently made history as the first Korean actress to grace the cover of the Chinese fashion magazine Feng Shang Zhi for its June issue, solidifying her status as a rising global star.
Known for her versatile performances, Hyeri has steadily built an impressive filmography. In the February drama “Friendly Rivalry,” she played Yoo Jae-i, a mysterious top-0.1 percent high school student, earning praise for what many called her career-best performance. The show ranked No. 1 on OTT platforms in Japan and Taiwan, with a pop-up store opening in Thailand.
To thank fans for their passionate support, Hyeri launched her first solo fan meeting tour, “Welcome to HYERI’s STUDIO.” It began in Seoul on June 7 and will continue through 10 cities — Osaka, Tokyo, Macau, Taipei, Hong Kong, Ho Chi Minh City, Manila, Bangkok, Jakarta and Kuala Lumpur — allowing her to meet fans across Asia.
This article from Xportsnews is translated by a generative AI system and edited by The Korea Times.