Summer Breeze Festival Looks to Make Splash

By Cathy Rose A. Garcia

Staff Reporter

The first-ever Summer Breeze Festival is hoping to make a splash this August, by bringing some of the hottest foreign rock and alternative acts to Seoul.

Like the Pentaport Rock Festival in July, Summer Breeze Festival is patterned after other successful summer music festivals such as the Glastonbury Festival in the United Kingdom; the Coachella Valley Music and Arts Festival and Lollapalooza in the United States, and the Fuji Rock Festival and Summer Sonic in Japan.

Recognizing the growing trend of international rock music festivals, concert promoter B4H Entertainment sees an opportunity for Summer Breeze Festival to make its mark not just in Korea, but around the region. Summer Breeze will be held on Aug. 7-8 at the Jamsil Olympic Stadium.

B4H Entertainment's Ally S. Yoon believes the Summer Breeze Festival will be successful because of its strong line-up of foreign artists. It is also the only major international rock festival held in Seoul. Pentaport is held in Incheon.

Summer Night on Aug. 7 will be headlined by British electronic music group Prodigy, along with OneRepublic, Panic at the Disco, Lost Prophets and New Found Glory.

Prodigy, pioneers in electronic music, are considered one of the best live acts around. Their best known hits include ``Breathe," ``Firestarter" and ``Voodoo People."

American rock band OneRepublic will perform their single ``Apologize," while Panic at the Disco's albums include ``A Fever You Can't Sweat Out" and ``Nine in the Afternoon."