Jang Wonyoung everywhere? Fans joke about a ‘Jang Wonyoung ETF’ as nine brands unite in unusual ad campaign
Jang Wonyoung / Xportsnews
Jang Wonyoung of K-pop girl group IVE is once again dominating Korea’s advertising scene — this time with an unusual multi-brand collaboration that has prompted fans online to jokingly call her a “Jang Wonyoung ETF.”
Jang, widely regarded as one of the most powerful advertising faces among fourth-generation K-pop idols, recently appeared in a new campaign launched by whiskey brand Jim Beam.
The brand uploaded a promotional video titled “Ready to enjoy Jim Beam together?” on its official YouTube channel, drawing attention not only for Wonyoung’s appearance but also for its unusual concept.
The campaign connects multiple brands from completely different industries through a single celebrity — Wonyoung herself.
Jang Wonyoung / Captured from Jim Beam's YouTube channel
A total of nine brands that she currently models for participated in the project, including Woori Bank (finance), Amuse (beauty), Medicube (beauty devices), Eider (outdoor apparel), Dashing Diva (nails), Tommy Jeans (fashion), Dyson (home appliances), and Chemastars (hair care).
Ten versions of the video were produced under the same title, with each brand’s version released sequentially.
The unconventional collaboration quickly became a hot topic online. Internet users expressed surprise at the scale of the project and Wonyoung’s influence across industries.
“How did someone even come up with this idea?” one commenter said.
“This is so creative,” another said.
Others focused on Wonyoung’s remarkable list of endorsements, with comments such as “Wonyoung is amazing,” “She really suits all these brands,” and “I didn’t realize she filmed this many commercials.”
Jang Wonyoung / Captured from online community
Another element fueling the buzz is an outdoor advertisement circulating on online communities. The ad places Wonyoung at the center while the logos of brands she endorses appear on both sides, visually highlighting the sheer number of companies associated with her.
The striking image led some fans to jokingly refer to the collection of endorsements as a “Jang Wonyoung ETF,” likening her portfolio of brand deals to a diversified investment fund.
Wonyoung’s commercial power has also drawn attention to her personal finances. Last year it was revealed that she purchased a luxury villa in Seoul’s upscale Hannam-dong neighborhood for about 13.7 billion won (approximately $9.4 million) in cash. The property was reportedly intended as a residence for her family.
Meanwhile, IVE released its second full-length album REVIVE+ on Feb. 23 and is currently promoting the double lead-off track “Black Hole.”
This article from Xportsnews is adapted by a generative AI system and edited by The Korea Times.