Aiming high

Huh Soo-young, third from left on the front row, chief executive at Lotte Chemical, poses with executives at its partner companies after Lotte established a joint venture with Mitsubishi and Ube in Malaysia to make a foray into the profitable synthetic rubber market, Wednesday. The venture, Malaysian Synthetic Rubber SDN BHD, will go online from 2014 with an initial annual production capacity of 50,000 tons. / Courtesy of Lotte Chemical