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Park Bo-gum named as Shinhan's brand ambassador
Park Bo-gum
By Lee Kyung-min
By Lee Kyung-min
Shinhan Bank has named actor Park Bo-gum its new brand ambassador, the bank said Monday.
Park, known for his genuine character, will help the bank improve its image through association with the young actor. Shinhan's new brand ambassador has a broad fan base ranging from teenagers to those in their 50s and 60s.
“We thought Park would be able to represent our warm, truthful and customer-oriented financial service ― values we prioritize,” a Shinhan official said.
Park will replace 11-member boy band Wanna One which helped the lender attract a great number of young customers to its financial products through its “young and hip” image, the bank said.
Since the bank launched debit cards and account books featuring pictures of Wanna One members in March 2018, over 100,000 account books and cards have been issued.
Shinhan said it expects Park will help the bank continue its popularity with young customers in their 20s and 30s.
“We will soon shoot a new campaign promoting our online app SOL, fully exploring and capturing the actor's ability to connect and communicate with viewers ― the customers,” the official said.
The bank's online platform SOL is enjoying increasing popularity for its upgraded features.
They include a customizable interface for customers' app usage habits as well as secure login through recognition of a pattern, fingerprint or passcode.
Born in 1993, Park debuted in 2011 and has since won numerous awards for compelling on-screen performances.
He gained recognition for his roles in both film and television including his portrayal of a psychopathic lawyer in “Hello Monster” (2015), and a genius Go player in “Reply 1988” (2015―2016).
Park has been featured in numerous commercials for his “kind and polite” image, with advertisers praising his ability to embody both “boyishness and manliness,” as well as having an “easygoing, bright and positive vibe.”