Baek Byung-yeul is a journalist at The Korea Times focused on cultural content, including films and cultural events in South Korea. You can contact him at baekby@koreatimes.co.kr to share your insights.
Samsung vows to make AI accessible, safe for all at CES
Han Jong-hee, vice chairman of Samsung Electronics, speaks during a press conference held a day before the opening of the Consumer Electronics Show (CES) in Las Vegas, Monday (local time). Courtesy of Samsung Electronics
By Baek Byung-yeul
Samsung Electronics revealed its vision for AI, pledging to make the burgeoning technology easily and safely usable in everyday life for everyone, its vice chairman said at the Consumer Electronics Show (CES) in Las Vegas, Monday (local time).
“With the emergence of artificial intelligence, smarter, better experiences will redefine how we live,” Han said during the press conference held a day ahead of the opening of the CES. “Samsung’s broad portfolio of powerful devices, along with the pursuit of open collaboration, will help bring AI and hyper-connectivity to all.”
Stating that "Samsung Electronics has invested for over a decade to realize AI that restructures industries beyond technology and makes life more convenient," Han introduced the company’s vision of AI for All: Connectivity in the Age of AI.
Samsung Electronics stressed the need for security and responsibility appropriate for the AI era, because all devices can be safely connected only if user security is ensured.
Samsung said one such solution is its security solution Samsung Knox Matrix, which now provides end-to-end encryption across many Samsung Galaxy smartphones and smart TVs.
The company said its solution can monitor and isolate problematic devices to maintain security. Samsung will expand the scope of Samsung Knox Matrix to include Samsung TVs and Samsung Family Hub refrigerators later this year.
Samsung also said it has expanded the use of recycled resources in its products as well as new collaborations to create a sustainable society. To that end, it applied recycled resins to about 14 percent of the total plastics used in its products in 2022 and is continuously researching methods to increase this rate.
Also, the new collaboration with Tesla will enable Samsung's SmartThings IoT platform to work with the U.S. EV maker's electric vehicles, solar panels and Powerwall home battery system.
With SmartThings' AI Energy Mode, users can automatically reduce their home electricity usage. Users can also receive notifications from Tesla's Storm Watch app, which alerts them to bad weather such as typhoons or snowfall, through Samsung TVs or phones.
Through the collaboration with Hyundai Motor Group, Samsung’s SmartThings will also be able to operate air conditioning, open doors and activate other systems of vehicles made by Hyundai Motor and Kia. Conversely, they will be able to control home appliances from their cars using SmartThings.
Samsung added it will create a better user experience and value through new TVs, home appliances and mobile devices equipped with enhanced AI features.