Samsung fridges ranked top in consumer choice
By Kim Yoo-chul
Samsung’s premium fridge sold in Europe
Samsung Electronics said Thursday that its premium fridges are receiving favorable reviews from leading publications in Europe.
"The latest findings helped us become the top in consumer reviews in seven European countries as Samsung fridges were already picked as the 'it' gadgets in influential publications in the United Kingdom, the Netherlands, Belgium, Italy and Spain," spokesman Suk Won-ki said.
One such favorable review came from Deco Proteste, a leading Portuguese magazine.
Deco Proteste analyzed 50 different fridges sold to consumers based on attributes such as stability, capacity and the power of cooling and freezing.
The magazine was established in order to protect the rights and interests of consumers in Portugal and it is also a member of major consumer rights organizations, helping the Korean company raise its awareness in southern Europe.
Suk said another French magazine also applauded the hardware specifications and technologies for energy consumption of the company's latest fridges.
With an aim of becoming a global top manufacturer in home appliances by the end of 2015, Samsung Electronics has been consistent in launching aggressive promotional campaigns and new products to tap into the growing consumer demand for household appliances, said the Samsung spokesman.