BandO adopts Samsung 3D tech

By Kim Yoo-chul

Danish consumer electronics company Bang & Olufsen (B&O) is looking to ride the 3D wave by launching its latest 55-inch 3D-comparable BeoVision 7-55 television.

The introduction of the new set comes as television majors such as Samsung Electronics and LG Electronics migrate to 3D technology as next revenue sources amid flattened growth in liquid crystal display (LCD).

``We need to carve out a chunk of the growing 3D TV market,’’ said Yang Min-jeong, a senior public relations consultant for B&O.

The BeoVision 7-55 uses battery-powered 3D TV glasses produced by Samsung, which claims its technology is much brighter and clearer than the cheaper, polarized one developed by LG.

Yang declined to confirm whether its 7-55 3D TV is to use displays manufactured by Samsung Electronics as it’s not company policy to unveil client details.

The 7-55 TV features an integrated Blu-ray player and is highlighted with LED backlights with sensors, allowing ambient light levels to adjust to the display’s contrast for optimized viewing.

The suggested retail price is 29.8 million won, according to the consultant.