Introducing class in high-tech

Bang & Olufsen CEO vows success in Korea through localized strategies

By Kim Yoo-chul

Luxury electronics maker, Bang & Olufsen (B&O), hasn’t been anonymous in Korea, but nor has it been generating real excitement.

However, a jacked-up marketing budget and renewed commitment for customized products has the Danish brand anticipating a breakthrough here.

In an exclusive interview with the Korea