LG vows to create inventive corporate culture

By Kim Yoo-chul

Korea's LG Electronics believes that the creation of a less-hierarchical, more free-flowing corporate culture will be crucial for providing the creative input it desperately needs for its main products like flat-screen televisions and mobile phones.

The transition toward a more inventive environment was stressed by the newly-hired chiefs of the company's television and mobile devices division Sunday as they vowed to improve communication and the speed in decision making to breathe new life into the company's products that critics say have ceased to be interesting.

LG Electronics is undergoing a major restructuring process, starting with the