Baek Byung-yeul is a journalist at The Korea Times focused on cultural content, including films and cultural events in South Korea. You can contact him at baekby@koreatimes.co.kr to share your insights.
Social media star promotes Samsung device

Liu Wenwen, a famous social media star with over 1.69 million followers on her Weibo account, shoots a photo of Samsung Electronics' Metal Cooling refrigerator before posting it on Weibo, China's equivalent of Twitter, during a conference in Beijng, Thursday. / Courtesy of Samsung Electronics
By Baek Byung-yeul