Samsung Electronics integrates Microsoft's Copilot AI into TVs, monitors
Samsung Electronics' TV featuring Microsoft Copilot / Courtesy of Samsung Electronics
Samsung Electronics said Thursday it has adopted Microsoft's Copilot, a generative artificial intelligence (AI) assistant program, for its latest TVs and monitors to offer customized interactivity to viewers.
The Microsoft AI will be applied to Samsung's latest TVs and monitors launched this year, including the premium Micro RGB TV.
"With Copilot built into the display, users can access Microsoft's powerful AI companion through a simple voice command or click of the remote, making it easier to search, learn and engage with content directly from their screens," the company said.
Samsung said users can experience natural voice interaction to receive personalized responses, such as music recommendations or weather information.
"Through our open AI partnerships, Samsung is setting a new standard for AI-powered screens," said Kevin Lee, executive vice president of Samsung's display business.
"Copilot makes it fun and easy to quickly get what you need through tailored experiences, whether you're learning something new, enjoying entertainment, tackling everyday tasks or more," Lee added.
Samsung said it plans to continue expanding collaborations with global AI companies to offer improved services to users.