Do not go gentle into that good night, old age should burn and rave at close of day; Rage, rage against the dying of the light, though wise men at their end know dark is right, because their words had forked no lightning they, do not go gentle into that good night.
Olive Young Global enjoys 70% year-on-year growth in first half sales
A promotional banner for Olive Young Global and Korea Tourism Organization's “Never Ending Korea” campaign / Courtesy of Olive Young
By Jhoo Dong-chan
Olive Young Global, the cross-border e-commerce platform of CJ Group’s health and beauty subsidiary Olive Young, posted 70 percent growth in sales, along with a 60 percent increase in order volume in the first half of 2025 compared to the same period last year, the company said in a press release, Thursday.
Thanks to increasing interest, especially in the platform’s cosmetics products, Olive Young Global’s sales more than tripled year-on-year during the “Olive Young Summer Sale” held from May 31 to June 6. It marked the platform’s highest sales record to date. As of the end of June, Olive Young Global had amassed over 3.35 million registered members, the company added.
Sales in the U.K. rose over 300 percent, while the Southeast Asian market, including Malaysia (256 percent), Singapore (191 percent) and the Philippines (138 percent), also had a strong performance.
“The trend is attributed to the rising global popularity of Korean cosmetics products, as well as increased exposure to these products through tourism,” an Olive Young Global official said.
“Many international visitors [to Korea] reportedly returned home and continued shopping through Olive Young’s global platform.”
In response to the surge in foreign users, Olive Young announced a partnership with the Korea Tourism Organization (KTO).
Starting July 30 and continuing through the end of August, the platform will participate in KTO’s “Never Ending Korea” campaign. The initiative aims to promote Korean cosmetics and tourism to a broader international audience.
As part of the campaign, users who watch promotional videos on KTO’s YouTube channel “Imagine Your Korea” and submit proof of viewing along with their purchase history on Olive Young Global will be entered into a prize draw. Prizes include round-trip tickets to Korea for 10 winners and $50 shopping credits for 20 others.
Olive Young Global has grown, now hosting around 1,200 beauty brands, a tenfold increase since it launched in 2019. It said the company will expand user accessibility through simplified sign-up options via Google, Apple and LINE messenger.
Additionally, vending machines installed in key tourist districts in Korea allow visiting foreigners to register for Olive Young Global, with about 30 percent of new users joining via these kiosks.
“The partnership with KTO has contributed greatly to strengthening the platform’s market presence,” the official said.
“Olive Young Global will do its best as an e-commerce platform for more domestic cosmetics and beauty brands’ successful advance to the global market.”