Lee Min-hyung joined The Korea Times in 2014 and has worked as a journalist mainly in Korea’s finance, tech and automotive industry. He specializes in content creation, breaking news and in-depth analysis currently on transportation and mobility. You can reach him via mhlee@koreatimes.co.kr.
Hyundai Steel opens converged media platform
An employee from Hyundai Steel takes a look at the firm's online media website, the Moment, in this undated file photo. Courtesy of Hyundai Steel
By Lee Min-hyung
Hyundai Steel has opened its official media website, called the Moment, in hopes of improving its brand awareness with the consolidated digital platform, the steelmaker said Monday.
The new media room will serve as a content hub for the company, encompassing all of its digital content, including YouTube videos, Instagram images and all other promotional videos.
The company launched the converged online platform with a view to delivering a consistent brand message and improving clients’ access to its corporate and steel-related information.
Visitors can easily explore a wide array of stories related to the firm’s products, technologies, and environmental, social and corporate governance (ESG) initiatives through the intuitive and unified interface, the company said.
The new website has broken with the typically conservative image of the steel industry by adopting a bold user interface approach. This reflects Hyundai Steel’s forward-looking vision and commitment to innovation, the company said.
Key features for the online platform include a tag-based content classification system, interest-driven curation and interactive media formats — all aimed at making content more engaging and accessible for users, Hyundai Steel said.
The media room was launched under the key theme of “Hyundai Steel Moment!” through which the steelmaker hopes to showcase content focusing on innovation, sustainability and human connection. The vision came as part of the firm’s efforts to offer a vivid portrayal of its future-oriented values, it said.
Hyundai Steel is also hosting two user participation contests to engage more with its customers. The first one is a photo contest titled “A Day of Steel.” Anyone can submit photos showing everyday scenes that reflect the presence of steel in urban life. Selected photos will be included on the Moment platform.
The second contest is titled “Write Like Steel,” an essay competition featuring personal stories that demonstrate steel-like mental strength, such as stories about how participants overcame adversity. Winners will receive prizes including digital devices and hotel vouchers. Selected essays will also be used as part of the firm’s year-end content.
“The latest media room is more than a content archive,” a spokesperson at Hyundai Steel said. “It is a branded platform that offers a broad view on Hyundai Steel’s present and future, as well as the deeper meaning of steel itself. We will continue to expand digital communication with customers and deliver a more diverse range of content to strengthen our connection with customers.”