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Fila Holdings creates executive post to drive global brand awareness
Todd Klein, global brand president of Fila Holdings / Courtesy of Fila Holdings
By Park Jae-hyuk
Fila Holdings appointed Fila USA President Todd Klein to take on the newly created role of global brand president responsible for the sportswear brand's overall operations, including global product and marketing strategies, the company said Monday.
The sporting apparel maker explained that his appointment marks a significant milestone in the brand’s 113-year history because it is intended to unify and enhance Fila’s global brand and presence and foster a cohesive and superior consumer experience, while investment in innovation continues. In 2022, Fila announced a five-year strategy plan called “winning together,” to become the leading authentic sports brand inspired by the style, elegance and passion of its Italian heritage.
“I am honored and excited to take on this broader set of responsibilities within Fila Group to lead our strategy asserting Fila’s position as a premium lifestyle sports brand while upholding our valuable heritage,” Klein said. “We’ll seek to deliver game-changing product innovations and continue to invest in inspirational collaborations. And we’ll reach out to consumers with a consistent brand voice across diverse platforms, leveraging their insights and feedback to more intentionally fuel product creation.”
Klein joined Fila USA as its president last January with over 30 years of experience in the industry.
He introduced groundbreaking products as Adidas Group’s vice president of advanced concepts and led double-digit sustainable growth while directing its sports apparel and footwear divisions in the U.S. and Germany. He also rebranded Reebok as its global sports marketing director.
Fila Holdings CEO Yoon Keun-chang said the global brand president’s extensive industry experience and profound understanding of Fila’s brand, operations, products and services make him the ideal person to fill the vital role.
“At this exciting time for the Fila family, as we continue to make progress in our five-year global strategy, we needed a leader to ensure a sharper and more cohesive vision for Fila and to direct the brand to new heights,” Yoon said.