Kim Hyun-bin began his journalism career at Arirang TV from 2012 to 2017, specializing in defense, foreign affairs and the economy. In 2018, he joined The Korea Times, covering society and business, and is currently responsible for embassy affairs.
Hyundai Motor offers personalized mobility lifestyle for Japanese motorists
Hyundai Motor CEO Chang Jae-hoon, right, and Culture Convenience Club CEO Takahashi Yasunori pose alongside the IONIQ 5 during an event to mark their partnership at Tokyo Daikanyama T-SITE, Thursday. Courtesy of Hyundai Motor Group
By Kim Hyun-bin
By Kim Hyun-bin
Hyundai Motor signed a memorandum of understanding (MOU) with lifestyle content company Culture Convenience Club (CCC) in Tokyo, aiming to facilitate collaborative exploration of zero-emission vehicle (ZEV) lifestyle services and more effectively target motorists in the world's third-largest economy, the company said Thursday.
CCC, known for its philosophy of being a "bookstore that sells lifestyle," operates content businesses using online and offline platforms, including Tsutaya stores.
The partnership intends to present new lifestyles and customer experiences suitable for the sustainable mobility era, in line with current demands for economic, social and community sustainability.
Starting Friday, Hyundai Motor will launch its MOCEAN vehicle-sharing service in Tokyo at T-SITE, operated by CCC. T-SITE is a lifestyle-oriented commercial facility centered on the Tsutaya bookstore.
Customers visiting T-SITE will have access to Hyundai Motor's charging facilities and IONIQ 5 sharing service. Hyundai Motor plans to expand the MOCEAN service by utilizing CCC-operated spaces in the future.
Furthermore, independent of this agreement, Hyundai has been providing the MOCEAN service in regions such as Yokohama and Okinawa starting this year.
Additionally, Hyundai and CCC will collaborate on database marketing to propose a new lifestyle in line with the ZEV era. They will utilize vehicle data held by Hyundai, and customer data from CCC, to conduct personalized marketing and further drive new business initiatives based on data related to the ZEV lifestyle.
Hyundai plans to establish an EV Experience Platform in collaboration with CCC to provide customers with a more enriching EV experience. The goal is to create an experiential platform that can be utilized in global markets beyond Japan, combining Hyundai's mobility capabilities with CCC's content.
"We expect to create new possibilities through collaboration between mobility and content companies. By thoroughly analyzing customer preferences and planning new lifestyles together with CCC, Hyundai will spread the ZEV culture we pursue and build a differentiated brand image for Hyundai," Hyundai Motor CEO Chang Jae-hoon said.