CheongKwanJang launches Red Ginseng Tonic 24/7
CheongKwanJang's Korean Red Ginseng Tonic 24/7 product / Courtesy of Korea Ginseng Corp.
By Kim Jae-heun
CheongKwanJang, the Korea Ginseng Corp.'s (KGC) signature red ginseng brand, has launched Korean Red Ginseng Tonic 24/7, its first tonic online, the company said Wednesday
Korean Red Ginseng Tonic 24/7 is a fundamental invigorating drink that reinterprets CheongKwanJang's life-friendly Korean Red Ginseng Tonic brand. It is made with 10 traditional materials including reishi mushroom and deer antler to fight fatigue.
The name of the product comes from the company's wish to take care of consumers' health 24 hours a day, seven days a week. The red ginseng extract comes in a disposable bag and customers are recommended to take it twice a day to recharge their vitality.
The product features sophisticated packaging that adds modernity to traditional design. It is a great choice as a gift for those who are new to red ginseng due to its smooth taste and reasonable price.
One box of the Korean Red Ginseng Tonic contains 14 packs of 50-milliliter red ginseng extract and cost 43,000 won ($33.91).
CheongKwanJang is aggressively targeting the online health food market by launching a series of online-only products, with Korean Red Ginseng Tonic 24/7 to be followed by Korean Red Ginseng Vital Tonic Joy and Korean Red Ginseng Cheon Nok Han Je.
The company is taking advantage of the current trend of sending red ginseng products as gifts via e-commerce platforms. Last year, CheongKwanJang's sales on KakaoTalk grew by 40 percent year-on-year, to record 55.5 billion won.
“Korean Red Ginseng Tonic 24/7 is a product that can easily take care of fatigue with the energy of CheongKwanJang's red ginseng. With its stylish and modern package design, it is also good to give as a gift on e-commerce platforms during the year-end and New Year holidays,” a CheongKwanJang official said.