Nam Hyun-woo has worked as a staff writer at The Korea Times since 2013, mostly covering business and politics. He currently belongs to the Business Desk where he covers topics such as emerging tech, AI, ICT and Korea's chaebol community. Prior to joining the team, he was the paper's correspondent for the presidential office of Korea during the Yoon Suk Yeol and Moon Jae-in administrations.
Adidas Korea names new general manager
By Nam Hyun-woo
New Adidas Korea General Manager Paul Pi / Courtesy of Adidas Korea
By Nam Hyun-woo
German sports brand Adidas said Thursday it has named Paul Pi as its new general manager for its Korean unit.
Pi, who is from Seattle, has built his career in Adidas' Asia-Pacific and Chinese markets for 20 years, especially in the brand management, communication and marketing divisions.
He served as general manager of Adidas Taiwan from 2011 to 2016 and led Adidas Taiwan and Hong Kong recently, earning a reputation of growing the brand's business in Greater China.
Pi will begin his term on Oct. 1, replacing Eddie Nixon.
In 2018, Adidas Group, which has multiple brands including Adidas and Reebok, raked in 21.9 billion euros ($24 billion) in global sales. Adidas Korea’s revenue last year is assumed to surpass 1 trillion won. ($834.4 million).