Amorepacific brings Mise-en-scene hair product brand to China
Amorepacific opens 1st Mise-en-scene store in China. Yonhap
By Lee Min-young
By Lee Min-young
Amorepacific plans to boost sales of its hair product brand Mise-en-scene in China.
South Korea's leading cosmetics maker is now offering 34 Mise-en-scene products at about 200 Mannings drug stores in China. Amorepacific plans to introduce more hair products at Tmall and other online shopping sites as well as at about 2,000 Watsons outlets.
Chinese boy group Nine Percent will promote the brand.
China's hair product market had grown to an estimated 8 trillion won in 2017, posting an average 4 percent growth for the past five years, according to market researcher Euromonitor International.
Mise-en-scene was launched in 2000.