LG achieves highest rating in TV energy efficiency
By Lee Min-hyung
LG Electronics’ ultra-high-definition (UHD) TV has received the highest energy efficiency rating, the first time in the nation’s premium TV market.
“Our new panel display, featuring four sub-pixels
red, green, blue and white (RGBW)
was the driving force to reduce the premium TV’s energy usage by 35 percent, compared to liquid crystal display (LCD) panels,” an LG Electronics spokesman said Tuesday. He said the RGBW panel is 50 percent brighter than LCD panels.
By adding white pixels on the existing RGB panel, the company said it increased the level of light penetration into the display.
The nation’s second-largest electronics maker said its six UHD TVs were given Energy Winner Awards from the Ministry of Trade, Industry and Energy last month before receiving the highest level of energy efficiency from the Korea Energy Agency.
The premium TV comes with a special technical feature called Average Picture Level Dimming, helping automatically control display resolution and brightness, the company said.
LG said the technique reduces power consumption and guarantees a wider contrast range.
The company was confident it will beat its rivals
including Samsung Electronics
in the high-end TV market.
“LG will take a lead in the global TV market with not just its picture quality, but also with world-class energy efficiency,” said Lee In-kyu, senior vice president at LG Electronics’ TV and monitor division. “LG’s high-efficiency technology has been proved when it earned the highest rating for the first time in the premium TV industry.”
Meanwhile, LG’s television business division, the main revenue source, has recently struggled because of a lukewarm market response to its organic light-emitting diode (OLED) TVs. Last week, the company said in a regulatory filing that its home entertainment division, handling TVs, posted an 82.7 billion won operating loss for April-June. At that time, the company said weak demand for TVs and unfavorable currency moves led to the dismal performance of the home entertainment division.