Rip-off jean merchants

Diesel, Dsquared, D&G and True Religion sell for 10 times wholesale prices

By Kang Seung-woo

Kim Youn-soo, a 28-year-old style aficionado, used to put on a pair of True Religion jeans when she was in the United States during her internship.

However, since her return here, she has never thought about purchasing the premium denims in Korea because the price tags here are preposterously much higher than those in America both on- and off-line.

“It does not make sense at all that the gap in price between the two countries is so even when taking tariffs into consideration,” Kim said.